Brand activations, live events, and executive hospitality designed to make people feel transported, celebrated, and alive.
The rare bridge between big-idea vision and operational discipline: I design the experience and run it like a system that allows for magic.
From the big idea to the room itself.
The C-suite, hosted like guests of honor.
Brand and cultural work alike — built from setting, story, social energy, and a clear emotional promise. Moments people step into and remember.
Creative direction and production of a live brand experience at NYFW — 16M earned impressions in two weeks, 8× ROI, followed by coverage in Vogue and Elle.
Explore →High-touch experiences for Fortune 500 and C-suite guests — from the Executive Briefing Center to a courtside suite at Chase Center, where relationships are built and pipeline moves. The on-site, travel-and-host work I most want to keep doing.
Start a conversation →A self-initiated project that translated a beloved civic landmark's story into a place-based, editorial guest experience — now championed by a City Councilmember's office for civic adoption. Mission turned into public narrative.
Explore →A brand character and worldbuilding system that became a recurring guest experience — thousands of one-on-one interactions and a recognizable brand IP.
Explore →Creative direction on a 30-second, story-driven global commercial. A playful concept guided through localization across regions, bringing a complex workflow to life through visual metaphor.
Explore →My methodology, built into an interactive tool. Every customer interaction leaves an emotional stamp, scored 1–6 — a framework for designing more 5s and 6s, and fewer 1s, across a journey. Drawn from Disney, game design, and real-world experience design, and taught at San Jose State University.
Explore the model →I'm Kylee, and I believe joy is good for business. Growing up in California, I was fascinated by how Disneyland could take everyone in my family — all with completely different interests — and make each of them feel like the park was built just for them. The seamless transitions between lands, the music that shifted before you noticed you'd crossed a threshold, the intention behind every detail. It had nothing to do with hiring "magical people." Disney built an environment where people are empowered to make magic.
When I had the chance to skipper the Jungle Cruise, I said yes without hesitating. Disney Traditions taught me the operational systems behind the experience, and I've carried that philosophy into everything since: building systems that allow for magic. What I love most about Disney is what every great heritage brand shares — a story so rich, so cared-for, so emotionally specific that stepping into it feels like coming home to a place you've never been.
That's the work I do now. I design and lead live brand experiences that translate brand heritage into cinematic, emotionally resonant moments: a New York Fashion Week show, an interactive walking companion for a beloved civic landmark, character IP that became a recurring guest experience, customer programs that make people feel celebrated. My methodology, Emotional Stamps, is a framework for designing experiences that become memory. I'm bringing that craft into the worlds I care about most — heritage hospitality, lifestyle, design, travel, and cultural experiences. Brands with stories worth excavating, places worth remembering.
P.S. Since we've been talking about magic — and if you've read this far — I'll let you in on a little secret: I believe joy is the magic. And I know joy is good for business.
I was seven years old when I started making mochas for my family's guests. I'd froth the milk myself and carry each cup over with both hands. What stayed with me wasn't their surprise, but their delight — the look on their faces when they received it. We were both delighted, for different reasons. And from that, I understood something that has stayed with me ever since: joy is better when everyone is having it at the same time.
Disney later gave language and structure to what I already knew. As a child at Disneyland, joy felt like being understood and surrounded by possibility all at once — an environment designed to help everyone have a good day together. Years later, as a Jungle Cruise Skipper at Walt Disney World, I saw what made that feeling possible.
Joy at scale is not an accident, but a choice.
It's built into training, environment, standards, language, and culture. Disney doesn't simply hire magical people. Disney creates the conditions for people to make magic. That distinction changed the way I think about leadership, brand, and customer experience — and I've brought that philosophy into places where people don't always expect it: a technology company many think of as "just" an agreement tool; executive briefing rooms where skeptical Fortune 500 leaders needed to feel understood; a runway at New York Fashion Week; conference stages and flagship events built to leave something more lasting than information.
Some people talk about joy as if it sits outside the real work — as if revenue, efficiency, and ROI are serious, and joy is simply a nice extra. I disagree. The best memories people have are shaped by someone: a person, a place, a product, a team, a brand. What people remember is not just what happened, but how it felt. That emotional imprint is powerful. It's also commercially valuable. Joy makes a brand feel bigger than a transaction. It turns an interaction into a memory, and a memory into affinity. That's what brings people back. That's what drives trust, loyalty, advocacy, and recurring business.
I've seen it in the work. A fashion activation that generated 16M+ earned media impressions and landed in Vogue. Events that consistently earned NPS scores above 9/10. A delight program that transformed ordinary touchpoints into moments people actually remembered. A sponsorship that returned 8x. A prospect saying "that was fun," while finally understanding an AI platform that was once unfamiliar.
Joy performs.
I've also seen what the absence of joy costs. Early in my career, I worked in an environment driven entirely by revenue, where efficiency came first and fear did the rest. Customers left feeling handled, not cared for. They carried the residue of the experience with them, and every time they saw that company's logo, they relived it. That is what a joyless brand buys itself: permanent residence in the wrong part of someone's memory. It's the only job I've ever quit without a backup plan.
So no, I don't see joy as soft. I don't see it as decoration. And I don't see it as the final polish once the "real" strategy is done.
Joy is the strategy.
The brands that endure are the ones that make people feel something real. Not manipulated. Not pressured. Not transacted. But seen. They earn a place in people's best memories. They become part of how people tell the story of their lives, their work, and their choices. That's the standard I build toward in every campaign, activation, customer story, and every room I walk into — because joy is not just good for business.
Joy is what makes a brand worth remembering.
The work begins before guests arrive and lasts well after they leave. The goal is memory — not attendance.
A sense of crossing a threshold into somewhere genuinely special.
Drawn into the story through beauty, detail, warmth, and rhythm.
A peak moment — surprising, fully present, impossible to forget.
Replaying the photos, remembering the brand, wanting back in.
Beauty with warmth. Polish with humanity. Luxury that makes people feel celebrated, not intimidated.
Joy is good for business — and it's what makes a brand worth remembering.
A working point of view on how experiences become memory — and the creator of Emotional Stamps, a framework that makes emotion measurable: it weighs the operational trade-offs — team size, ownership, touchpoint quality — that decide whether a moment actually sticks. Taught at San Jose State University.
— Stasiya Bulavkina, Motion Designer, Docusign.
"You may not even realize the pieces your team is missing until you work with Kylee. I got to see firsthand how her deep customer knowledge illuminated gems otherwise hidden behind cross-functional layers. Her eye for strong narrative and attention to creative strategy led her to own entire campaigns, including our highest-performing to date, while serving as a critical resource for aligning work to business goals and customer data. I've been consistently impressed by her ability to independently and proactively drive major workstreams, even when timelines are tight. At our latest onsite, I was personally inspired by how quickly she shaped meaningful, insight-driven narratives from group brainstorms and delivered them with confident, off-the-cuff presentation.
Regarded by the team as an embodiment of corporate hospitality, Kylee is simply a wonderful person to work with. Just as notably, she finds time to mentor others, from coworkers to university students, helping to create an intern pipeline into the team."
Stasiya BulavkinaMotion Designer, Docusign
"Kylee stands out as one of the most inspiring and strategic creative minds I've met. She's bold, thoughtful, and free of ego — and makes the impossible look easy, even under extreme time pressure."
Danny AfflittoLead Digital Experience Designer, Docusign
"Kylee's ability to develop comprehensive strategies while juggling multiple high-impact initiatives sets projects up for success from day one. Her stakeholder management skills are outstanding, and she's someone people trust to deliver exceptional results."
Jordan AleckSenior Copywriter, Docusign
"Kylee coordinated executives, sales, and technical teams to ensure discussions were cohesive and crisp instead of disjointed. Her communication is first-rate — timely, to the point, and she always follows through."
Pasco GasbarroSenior Solution Architect and Engineer, Docusign
Senior experiential and brand-experience roles — in-house or agency-side — with brands in sports, luxury, lifestyle, design, and culture. Based in the Bay Area, energized by travel. If that sounds like your team, let's talk.