A 30-second commercial that moved people — literally
Docusign is more than eSignature. But how do you show workflow in 30 seconds?
The answer: literally move people through space.
Actors in harnesses. Floating through scenes. Each movement representing a step in the Docusign process: modifying signing order, sending to multiple recipients, ID verification, signing.
Playful. Story-driven. Impossible to ignore.
Concept Ideation · Storyboarding · Script & Tagline Writing · Brand Alignment
Vendor Selection · Actor Selection · Voice Over Direction · On-Set Collaboration with Art Director · Budget Management
Creative Direction across agency partners · Quality Control & Assurance · Delivering content across multiple stakeholders and global regions
📈 Shifted brand perception beyond eSignature
🌍 Localized across global regions
🎤 Became exec roadshow for inclusive production
🎬 End-to-end ownership of a multi-market global campaign
I was asked by our executive team to give a roadshow to cross-functional leaders and senior stakeholders explaining how this project demonstrated best practices for:
The framework was adopted as a model for future global productions — a repeatable standard for how to build inclusive creative at scale.
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